The Text: The Foundation of Communication

The text serves as the cornerstone of communication on a website. It encompasses everything from headlines and body copy to navigation labels and calls to action. Effective use of text involves more than just conveying information; it's about engaging the audience.

Designing a website requires a well-laid-out plan and a well defined purpose. There are a few turnkey frameworks that claim "no coding experience needed" but websites are 1% coding and 99% marketing. Having a plan for success will help you not only get visitors but the right type of visitors. Here is a breakdown of a well-formulated plan of attack.  

Designing a website is a complex task, most junior developers focus on the looks and not on the strategy or content and there are several common mistakes that should be avoided to ensure a successful and user-friendly website. Here are some of the biggest mistakes to steer clear of:

When implementing these AI features below, consider your target audience, the nature of your website, and the value each feature brings to your users. A well-thought-out AI strategy can significantly enhance user experience and drive more visitors to your website. We Highly recommend creating a buyer persona profile for your company, it helps define the age, education level and so on... Of your customer. 

The short answer is yes, the snappy answer is unless you are a teen influencer you absolutely need a website. Companies still need a website even in the age of social media. While social media platforms are an essential part of a company's online presence and marketing strategy, a website serves a different set of purposes and provides several important benefits: