Designing a website is a complex task, most junior developers focus on the looks and not on the strategy or content and there are several common mistakes that should be avoided to ensure a successful and user-friendly website. Here are some of the biggest mistakes to steer clear of:

When implementing these AI features below, consider your target audience, the nature of your website, and the value each feature brings to your users. A well-thought-out AI strategy can significantly enhance user experience and drive more visitors to your website. We Highly recommend creating a buyer persona profile for your company, it helps define the age, education level and so on... Of your customer. 

The short answer is yes, the snappy answer is unless you are a teen influencer you absolutely need a website. Companies still need a website even in the age of social media. While social media platforms are an essential part of a company's online presence and marketing strategy, a website serves a different set of purposes and provides several important benefits:

The key to successful inbound marketing is to understand your target audience, tailor your strategies to their preferences, and consistently provide value throughout their customer journey.

1. Content Marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage your target audience. This content can take various forms, including blog posts, articles, videos, podcasts, infographics, and more. The goal is to address your audience's questions, problems, and interests, establishing your brand as a trusted source of information.

In the contemporary digital landscape, websites have become the forefront of an organization's online presence, serving as a crucial touchpoint for customers, stakeholders, and the public at large. The question of whether a website belongs under the purview of the Information Technology (IT) department or the Marketing department is not one easily answered in a binary manner. Rather, it requires a nuanced understanding of the multifaceted roles a website plays and the collaborative efforts necessary to optimize its functionality, design, and user experience.