Search engines have impacted the way we think about marketing in many ways. It's no secret that Google is one of the biggest players when it comes to online searches. Few people understand; however, just how important this giant can be and how much their services affect the Internet.
When mobile devices first hit the market, they were a small subset of a much larger user group. While a few early adopters were busy surfing the web on their brand-new iPhones, most users were still reading their favorite websites on traditional desktop and laptop computers.