In the contemporary digital landscape, websites have become the forefront of an organization's online presence, serving as a crucial touchpoint for customers, stakeholders, and the public at large. The question of whether a website belongs under the purview of the Information Technology (IT) department or the Marketing department is not one easily answered in a binary manner. Rather, it requires a nuanced understanding of the multifaceted roles a website plays and the collaborative efforts necessary to optimize its functionality, design, and user experience.

The key to successful marketing is to understand your target audience, tailor your strategies to their preferences, and consistently provide value throughout their customer journey.

The short answer is yes, the snappy answer is unless you are a teen influencer you absolutely need a website. Companies still need a website even in the age of social media. While social media platforms are an essential part of a company's online presence and marketing strategy, a website serves a different set of purposes and provides several important benefits: