The key to successful marketing is to understand your target audience, tailor your strategies to their preferences, and consistently provide value throughout their customer journey.
The short answer is yes, the snappy answer is unless you are a teen influencer you absolutely need a website. Companies still need a website even in the age of social media. While social media platforms are an essential part of a company's online presence and marketing strategy, a website serves a different set of purposes and provides several important benefits:
When implementing these AI features below, consider your target audience, the nature of your website, and the value each feature brings to your users. A well-thought-out AI strategy can significantly enhance user experience and drive more visitors to your website. We Highly recommend creating a buyer persona profile for your company, it helps define the age, education level and so on... Of your customer.