Optimizing your website to generate leads takes more than a gorgeous website.
You might have a stunning website full of professional designs, clean images, and great copy, but that doesn’t mean the leads are going to flood your inbox.
In order to have a steady stream of leads, you need a website that is properly organized and makes people want to contact you. So how can you make your website a lead-generating machine?
You can start by looking at two areas: how your website is organized, and how it speaks to your potential customers.
First, let’s talk about how your site is organized, including strategies for links, contact forms, and page arrangement.