Search engines have impacted the way we think about marketing in many ways. It's no secret that Google is one of the biggest players when it comes to online searches. Few people understand; however, just how important this giant can be and how much their services affect the Internet.
Why Does Google Make Changes?
Google's algorithm is based on how people search online. The most recent changes, also known as Mobilegeddon, were sparked by the boom in smartphone use. Smartphones have hundreds of features that rely on Internet usage, but their primary purpose is to help people find information on the go. They need the ability to access the Internet and all the websites on it.