The saying goes that 'content is king' in the world of SEO, but does that really still apply today? Constant changes to Google and the rise of social media have had a great impact on SEO over the past few years, but content is still an essential element of getting a website to rank well. The problem many website owners face is where to knowing find a sources of good quality content.
When mobile devices first hit the market, they were a small subset of a much larger user group. While a few early adopters were busy surfing the web on their brand new iPhones, most users were still reading their favorite websites on traditional desktop and laptop computers.
For a time, website owners and content creators could afford to ignore the burgeoning mobile market, but it soon became apparent that handheld devices would play a much larger role. Now that mobile devices account for nearly 50 percent of web traffic, content marketers and business owners are taking notice and embracing responsive web design.
Responsive Web Design is the approach of laying-out a website in such a way that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).Here is what we did for our partners at QCCare.com. We were able to fit their core services in a one page layout. Click here to see the live version.
Search engines have impacted the way we think about marketing in many ways. It's no secret that Google is one of the biggest players when it comes to online searches. Few people understand; however, just how important this giant can be and how much their services affect the Internet.
Why Does Google Make Changes?
Google's algorithm is based on how people search online. The most recent changes, also known as Mobilegeddon, were sparked by the boom in smartphone use. Smartphones have hundreds of features that rely on Internet usage, but their primary purpose is to help people find information on the go. They need the ability to access the Internet and all the websites on it.
Whenever powerful search engines like Google make a change to their algorithm, web developers must also change. Because of this Google has the power to change the way we think about web design and the Internet itself. Integrated Dental made a desicion to have DivPixel redesign their site in order to stay updated and to avoid moving further down in the Google search results page. If you have a responsive site you are relevant, if you don't you are simply irrelevant.