Digital Vs. Traditional and guerrilla marketing

We are witnesses and true believers that traditional marketing methods such as print ads, TV commercials, car wrapping, and radio spots can still be effective in reaching your target audience and driving traffic to your website. There are ways traditional marketing can help bring in traffic to your website:

Landing pages - the missing link

Landing pages are a crucial part of any marketing campaign, and when used effectively, they can help to drive conversions, increase engagement, and ultimately achieve the desired business goals. In this article, we will explore how to best use landing pages during a marketing campaign.

Why are Calls to action (CTAs) essential?

Calls to action (CTAs) are an essential component of every website. They are the prompts that encourage users to take a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter. CTAs are crucial because they are the primary way in which websites can guide visitors towards a desired outcome, and ultimately achieve their business goals. In this paper, we will explore the importance of CTAs and why they should be included on every website.

Inbound marketing as an SEO tool

Inbound marketing has become an increasingly popular strategy for businesses of all sizes in recent years. This approach to marketing focuses on creating valuable content that draws potential customers in, rather than using traditional outbound tactics like cold-calling and advertising. But just how effective is inbound marketing? Let's take a closer look.

The mobile first concept

In today's digital age, more and more people are accessing the internet on their mobile devices. As a result, it's essential that websites be designed with mobile devices in mind. In this article, we'll explore why designing for mobile devices is so important, and what businesses can do to ensure that their websites are optimized for mobile viewing.

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