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The importance of fresh content

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If you have an existing website or plan to start one to achieve your personal, professional, corporate or social networking goals, there is one thing you must remember. Your website is not a “Fire and Forget” marketing tool.

To achieve success as you define it, you need to design and execute a well thought out marketing plan to drive relevant traffic to your website. That means you need to regularly update your content through blog posts, value propositions, and action items crafted to engage visitors and keep them coming back.

What’s more, you shouldn’t limit yourself. Fresh content comes in many forms and doesn’t need to be long articles, research heavy position papers, Op-Eds or essays – although each of these content types needs representation. Rather, to attract new customers, upsell existing ones, generate referrals or see your website rise in search engine results, your fresh content can be virtually anything.

New content can include blog posts, explainer videos, powerpoint presentations, product announcements, special offers, online polls, free giveaways, discount coupons, breaking news and more aimed at your target audience with compelling subject lines that get your emails opened. After all, what good is content if no one reads it.

That’s not all.

A comprehensive web-based marketing campaign fed by new and updated content gives you solid reasons to distribute what you have to say using social networks and proprietary smartphone apps designed to work using IOS, Android, Windows and other operating systems that leave no part of your market beyond your reach.

What does all this mean?

When the websites we design for our clients are successful, DivPixel is successful.

Our goal is to have customers realize measurable and sustained value from their relationship with DivPixel. We are more than a web design firm, we offer a line of services focused on the development and success of your business. We have a group of experts that can analyze your current business structure and make recommendations based on proven results. We have a variety of marketing recommendations designed to maximize your footprint on the Internet.

To learn more about the importance of fresh content to your website’s success using cutting-edge inbound and outbound marketing strategies that you can use to effectively tell your story your way, call DivPixel at 954-370-1122, drop us a note at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit us online at http://divpixel.net. Be bold by contacting us today!

Last modified on Wednesday, 22 February 2017 18:15
Staff

Roberto is a seventeen year veteran of the internet and a first generation web designer. He's also the founder of Exxia.Net and Div Pixel Web Design. He currently advises corporations on how to create websites with a well defined mission in order to achieve online success. He can be reached at rs@divpixel.net

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