A proper and effective online sales funnel is vital to the success of your business. It helps you show your expertise, lets customers evaluate your business (in a positive manner, of course), and gives motivated buyers a reason to choose you.
While creating an effective sales funnel might seem complex, confusing, and time-consuming, let’s take a look at the overall strategy to see how a proper sales funnel works.
Mobile devices have changed the internet experience. With the proliferation of smartphones and tablets, affordable data plans and widespread access to Wi-Fi networks, mobile internet usage is not just on the rise, it has passed the tipping point. More people now use a mobile device to access the internet than a desktop, almost 2 Billion users worldwide. What’s more interesting, these users are not simply surfing the internet with their mobile devices, they are doing everything from interacting with social media and email, to shopping on-line, paying bills and banking. The emergence of new technologies is also changing the user experience. For example, more than a third use a smart TV to access the internet, and even smart watches and smart wristbands, at 9% and 7% respectively, are being used. How does this shift to mobile internet access impact your website? It means that Responsive Web Design has never been more important in website construction.
Flash was a great unifier back in the early 2000's. Quite simply put mobile devices killed flash. If you had a video or graphics that needed animation, well, then flash was the thing to use. It didn't matter if you had a mp4, wmv, mpeg, avi or fla file all you had to do was turn it into flash and you had great animations that anyone and everyone could see. With the explosion of mobile devices specially the iPhone and iPad many websites went completely dead on them.